The Lotus Ltd. Digital Transformation Initiative

Here is our opportunity to reimagine Lotus Ltd. — refreshing our value proposition and re-engaging our passionate Lotus car community. This opportunity to connect real time with our members and affiliated clubs, and each with one another came through fruition through our Lotus Ltd web portal. The leadership team is continuing to work on maintaining the interests of legacy-, modern- and future EV owners, bound by the common experience of “sublime ride and handling” and keep an active and engaged community for members. Connection and community are of paramount importance as we all wait in anticipation for the new product offerings by Lotus Cars.

The main thread is the passion for the brand, driving, and our community that embraces those traits. Watch the exclusive interview with the development team that helped shaped our online portal. Enjoy!

–derived from a presentation by Chris Waggett at LOG 41